This is me.
Hi! I am Elisa, die Webanalystin.
As a data analyst, Conversion Rate Optimization (CRO) expert, and website audit specialist, I help freelancers and companies discover optimization potential on their websites. My passion is data and its ability to drive real change—from optimizing the user experience to increasing conversion rates.
Even during my studies, with a focus on e-commerce , I was fascinated by how data-driven decisions can advance companies. Today, I use my 13 years of experience to identify website weaknesses and develop customized recommendations for successful conversion funnel optimization , specifically for online shops .
My colleagues often affectionately call me "Error Eli" because I have a special talent for discovering and fixing errors on websites – down to the smallest detail. This skill has proven extremely valuable in my website audits and website usability optimization . I place great emphasis on quality and precision, which allows me to uncover optimization potential, whether through quick wins or through ideas for A/B testing that drive long-term improvements.
My enthusiasm for CRO and digital data is contagious – this is confirmed by many clients who sense exactly how much I love my job.
My mission
Write success stories.
Data tells stories, and my mission is to unlock these stories to make websites successful. My goal is to help freelancers and businesses take their websites to the next level with targeted website audits and data-driven conversion rate optimization . By optimizing the customer journey and analyzing detailed website data, I help my clients achieve their goals.
I'm driven to teach my clients the power of CRO and data-driven optimization so they can not only achieve but exceed their digital goals. Transparency in our collaboration is always at the forefront of my mind.
My vision
A clean internet.
I dream of a better and clearer internet —a place where websites not only look beautiful, but also function intuitively and truly engage users. My vision is to "clean up" the internet, bit by bit, by helping companies make their websites clearer, more efficient, and more successful.
Another of my heartfelt desires is to introduce my clients to the fascinating world of digital data and inspire them. Because data is the key to unlocking a website's full potential. Together, we discover optimization opportunities that not only increase conversion rates but also ensure long-term success.
I want to demonstrate the power of data-driven decisions—and how they can be used to not only achieve goals, but also to get the most out of every website . I'm here to accompany freelancers and companies on this exciting journey and, with enthusiasm and expertise, implement the best possible outcomes for their digital presence.
Career
2024 - now
Self-employed
Arbeit als Expertin für professionelles Webseiten Testing und Conversion Rate Optimierung für Agenturen, Selbständige und Unternehmen im E-Commerce.
2022-2024
Breuninger GmbH
Business analyst in the area of "Onsite Trading & Shopping Experience" with a focus on product range, sales, and subsequent performance of inspirational content formats. Working with Power BI, raw data, and Content Square, among other things.
2014-2021
Lufthansa Group
Digital analyst in online sales, responsible for conversion rate optimization of the booking process with a focus on mouse tracking tools and user behavior analyses. Establishment and management of the weekly "error round."
2013-2014
e-dynamics GmbH
Web Intelligence Consultant specializing in digital data analysis and conversion rate optimization at a web intelligence agency. Working with data analysis tools such as Tealeaf, Webtrends, and Looker Studio, he serves as the interface between the business department (online sales), IT, and web developers.
2010-2012
Master of Science
Graduated with a Master of Science in Management with a focus on e-commerce. My thesis was "Social media as an online marketing tool in B2B markets: An empirical study of preferences and success factors in social communities" in collaboration with Unite Procurement Deutschland AG (formerly Mercateo GmbH).
2007-2010
Bachelor of Science
Bachelor of Science in International Management with a focus on International Management Studies and e-commerce. My thesis was "Development of an online marketing concept for a medium-sized tourism company in collaboration with Vetter Touristik Reiseverkehrs GmbH."
More info here
