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Conversion Rate Optimization (CRO)

“Small optimizations make a big difference: Even a 1% improvement in your conversion rate can increase your revenue by up to 50%.

CONVERSION RATE OPTIMIZATION

More customers, same traffic.

Maybe you know this:

 

You have a lot of visitors to your website, but few of them actually become customers, sign up, or contact you. This can be frustrating —especially when you invest so much time and money in your online presence.

 

This is where Conversion Rate Optimization (CRO) comes in. With the right strategy, you can improve your website so that it not only looks good but also works well – for you and your visitors. I'll help you achieve just that. Together, we'll ensure that more people on your site perform the actions that are truly important for your business.

 

Whether it's selling products, generating leads, or strengthening your brand, I'll help you get the most out of your traffic.

 

Let’s make your website a true driver of success!

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HOW I CAN HELP YOU

Professional Website Audits:

The first step toward a higher conversion rate is a thorough analysis of your website. Through a detailed website audit, I identify weaknesses that negatively impact user experience and, ultimately, your conversion rate. Audits cover aspects such as site structure, copy (including SEO), technical performance (e.g., loading speed), accessibility, data protection, errors, and overall user experience (UX).

Data-Driven Analysis:

Optionally, I conduct an in-depth analysis of your digital data—using Google Analytics, Hotjar, Shopify Analytics, or other tools. This provides valuable insights into user behavior and highlights areas where your website can be further optimized. I always prefer to combine website audits with data analysis, as it allows me to validate audit findings and detect additional anomalies in the data.

Tailored Recommendations:

Based on the audits and data, I develop concrete, actionable recommendations designed to improve both customer satisfaction and your conversion rate. These can include quick wins as well as ideas for A/B/N tests. In the end, you receive a thoughtful, holistic optimization plan tailored to your target audience, industry, and products.

What you gain from my support:

  • Targeted Optimizations: I help you identify weak points and remove obstacles that prevent visitors from taking the desired actions.

  • More Revenue Without Extra Traffic: Instead of spending on expensive marketing campaigns, we focus on extracting more value from your existing traffic. If traffic quality is an issue, we address that as well.

  • Clarity and Structure: Your website will be optimized to guide visitors effortlessly through the process—from first click to conversion.

  • Long-Term Support: CRO is an ongoing process. I accompany you, regularly test new approaches, and continuously optimize your website.

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MY APPROACH

01

First introductory meeting

02

Setting goals

03

Inventory of the website & if applicable the data

04

Website audit & data analysis if necessary

05

Creation of an optimization concept

06

Discussion of quick wins & test ideas as well as prioritization

07

Definition of next steps such as implementation or testing

INTERESTED?

I WANT TO GET TO KNOW YOU AND YOUR WEBSITE!

"Elisa is best at her work and knows how to execute it well, definitely recommended."
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Conversion Optimization certification
Google Analytics certification

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