“Decisions should be driven by data – I help you make sense of it.”

Data literacy

“If you don’t understand data, you won’t move forward.”

In today’s digital world, data is the key to success.

But only those who interpret it correctly can make informed decisions and achieve sustainable growth. Data literacy - the ability to read, analyze, and draw the right conclusions from data - is indispensable for companies today.

I help you go beyond merely collecting numbers and show you how to use them strategically to create real value. My approach begins with defining clear KPIs and measurable goals. Without a precise understanding of what success means, data remains meaningless. I support you in identifying your business-relevant metrics, connecting data sources effectively, and building dashboards that give you a clear overview at any time.

This is not just about conversion rate optimization, but about a holistic understanding of your digital data—from website and marketing performance to customer behavior and business KPIs.

I show you where you stand compared to the market and what potential you can unlock. I don’t just present numbers - I teach you how to recognize patterns, interpret developments correctly, and integrate data-driven decision-making into your business in a sustainable way.

My goal is to empower you to make better decisions independently in the long term - based on data, not gut feeling. Because those who truly understand digital data can use it to drive growth, optimize processes, and secure competitive advantages.

Let’s make sure your data doesn’t just exist - but becomes a true success factor.

Let’s make your website a true driver of success!

HOW I CAN HELP YOU

You’re already collecting digital data, but have no idea what to do with it?

You don’t have the time to dive into this topic?

You’re unsure which numbers really matter for your business?

That’s where I come in!

For data to serve as the foundation of sound decisions, it must not only exist—it must also be reliable, understandable, and purpose-driven. The first step is ensuring high data quality—because only precise and consistent data delivers meaningful insights.

Based on that, I work with you to develop a customized data strategy aligned with your business goals. Together, we define the right KPIs so you don’t just collect data, but keep the metrics in focus that truly drive your business forward.

I help you create tailored dashboards that give you a clear, visual, and easy-to-understand overview of your key figures at any time.

I also show you how to read, analyze, and interpret data correctly—so you can make data-driven decisions independently and with confidence.

Whether it’s conversion rate optimization, marketing analysis, or strategic business decisions—my goal is to provide you with the knowledge and tools you need to make your data work effectively.

Together, we’ll make sure your data isn’t just numbers, but actionable insights that move your business forward.